Kara’s

Kara’s was founded by Samoan Karameli Schmidt, who started by importing ready-made clothing from the US and New Zealand to Samoa 20 years ago, before starting her own collection of custom-made clothing with unique designs inspired by Samoan culture and environment. Increasing demand led her to hire staff, and in 2009, with the help of PITIC, she started expanding to overseas markets by opening a shop in Papatoetoe, Auckland.

The visit 

Penina Schmidt, Karameli’s daughter, welcomes the team in the Papatoetoe shop to show the beautiful collection, before accompanying them to a cafe for a discussion and a presentation of the team’s product. Louisa Sifakula, Trade Marketing Manager at Pacific Islands Trade & Invest, who kindly organised the meeting, is also present. At the end, Penina offers the team some samples of print that they could use on their handbags.

Main points of discussion/ learning 

• Importance of uniqueness and cultural values in design
• Catering for special events
• Always try to achieve something every day
• Adapt to customers need
• Follow one’s dream
• Starting a business early is a good thing